1. 인터넷 세계의 움직임
현재 우리의 모습은 분명 옛날과는 많이 달라졌다. 그 중 가장 큰 것은 컴퓨터의 탄생이라 할 것이다. 초기 진공관으로 시작했던 컴퓨터는 이제 단순히 계산의 차원이 아닌 그야말로 만능의 힘을 지닌 존재로 성장하여, 현대 사회의 어디에서나 쓰이고 있으며 이것 없이는 공
shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studies showed main luxury goods consumers were in the 30’s, consuming 36.7% of the total market. The 40’s consumed 25.8% and 50’s consumed 21.9%. Moreover,
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
shops have entered into the burger market around Korea University. Before checking out how Young-Cheol burger has been doing so far, we analyze conditions of competitors and customers to find out how Young-Cheol burger should deal with the external changes and keep up with varying needs of their existing and potential customers. We conducted this research by the customers’ satisfaction question
shopping environment and higher product quality. They are also brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have s