THE BODY SHOP’s Value
동 물 실 험 반 대
-사람과 동물, 함께 살아가는 모두를 위한 이념
커뮤니티 트레이드
-하나되는 세상을 향한 첫걸음
자아존중 캠페인
-자기 자신에 대한 자존심 세우기
인권보호 캠페인
-모두가 삶의 기본 권리를 누리는 그 날까지
환경보호 캠페인
-사람과 동물, 자연 모두가
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal
of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively and flexibly and to be closer to suppliers and customers. It expands its process across the entire value chain: “It includes
shopping that encouraged return customer. Many features provided by Amazon.com stressed “ease of use” which included tailoring of the Amazon.com site for each individual user, extensive links to supplementary informational or link sites inside and outside of Amazon.com homepage. Furthermore Amazon.com was one of the first major companies to provide on-line financial transactions. The value pr
shop in Korea opened in November 2003 and since then the market sales has dramatically increased and also it has expanded many other stores to the whole country.
2) History
Aim points
Naturalism ‘The Face Shop’ Naturalism, products inspired by nature.
Variety ‘The Face Shop’ offers variety to meet the all.
Value ‘The Face Shop’ offers high quality products at affordab