A New Lifestyle “Well-Being”
Naturalism in Socio-cultural Environment
Beauty trend changes
-Preferred natural beauty
rather than artificial beauty
Nude Makeup
The popularity of naturalism Cosmetics
Woman
- Frequent changes in hair styling
such as perm, dye
They have increased their interest in
healthy hair
“엘라스틴"의 LG생활건강도 명품을 경품
increase between 2001 to 2008, almost two times more than that of men(49%)
- Maintain a hair care
shampoo rather than
depilation cure one
- For 20’s women who
Often perm & dye their hair
- Stick to the current price
10,000 won / 500 ml
Stick to current Distribution Channel
Product Image Repositioning
Introduce a New Product
More Frequent Advertising
Customer Evaluation Panels
The worlds run by sex ads. - Take out your own ad, l guess.
An ad?
Look at me. lm a grown woman wearing a prom dress.
l look like an over-the-hill Barbie doll. And its too tight.
- l want something in my colour. - Maids of honour dont wear black.
- Why arent you wearing make-up? - l am wearing make-up.
- Youd look good with a perm. - Like Shirley Temple on crack.
Where is she? She cant stand
hair with a wrench
[Groans]
What is this?
- The roses are dead
- Thats great, Frannie.
And the violets are too
And Im sick and tired
of pickinup after you
- Is anybody home? Oh, Frannie?
- Ive told you before
I wont tell you again
You dont defrost the icebox
with a ballpoint pen
This railroad apartment
Is held together with glue
And Im sick and tired
Of pickinup after you
[Telephone Ri