Korea Wave &Fashion Tourism
Myeonggdong
Dongdaemun
Korea wave style
Korea, in style
Direction of Fashion Tourism development
Where you get this information about clothing brand
Overpriced&unkind
¬ smooth communication
Sinsa-dong Adult:7,000
Child:6,000
Garden5
Songpa-gu, Munjeong-dong Adult:10,000
Child:7,000
Sam-il Gold Sauna
Gangnam-gu, Yeoksam-dong, Adult:9,000
Child:7,000
*Initial investment cost is high
*People with high blood pressure or
heart problems
should avoid these facilities.
*Have difficulties in change facilities
Target Custome
Sinsa-dong in which customers could explore various products. In the USA, Nike opened one in New York to sell 250 pairs of limited edition shoes and Uniqulo drove two containers around the city.
According to a marketer of Lirikos, pop-up stores are attractive to fashion industry as the promotion effect is high, responses from customers are quick and direct and concept of stores can be diversifie
■ Introduction of Paldo co.
Paldo is the global leading food company and all corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”.
Paldo’s business is divided into four categories, ramen, drinks, exports, and distribution. First, the ramen business that started in 1983 has continuously grown and Paldo is leading the ramen market tre
1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow