. Summary:
1. Industry overview-- current situation of Korea pizza market
Korea pizza market with Big 3 brands as its center, an intense competition with large numbers of unique and new product was appeared, so that expand the size of Korea pizza industry and ushered in the mature period with 1 trillion won in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence
Korean corporate shippers using third-party logistics providers is 46 percent, much lower than the 70~80-percent ratios of the corporate shippers of North America and Europe. This means that South Korea has considerable room for her logistics market to grow. The size of South Korea's logistics market has
been estimated at over KRW93 trillion, and is expanding by a considerable percentage every y
The size of premium market in Korea has been growing even in the situation of depression and the size of the luxury market is large.
Luxury market growth
Korean luxury market size
Brand Global ·Asia Rank
HERMES 4th (Global)
CHANEL 2nd ~3rd (Asia)
LUIS VUITTON 2nd ~3rd (Asia)
GUCCI 2nd (Asia)
PRADA 3rd (Asia)
CARTIER 5th (Global) 3rd (Asia)
BUGALI 5th (Global) 3rd (Asia)
TIFF
Korea. It is very interesting case that the dinosaur of retail chain stores is showing lowest performance in South Korea which is only 1/100 size of U.S.
What prevents Wal-Mart Korea from transferring their business model in Korea? How serious is the problem? Do these problems have solutions? We can find the reasons of performance difference from the viewpoint of Standardization and Localizatio
size of hybrid cars sold in Korea is all smaller than the mid size, the ones we choose for the interview would have the inclination for this more likely than the old men who probably like big cars.
The material we used is our one sheet of interview script which is in the appendix section. Its aim is to find out what kind of factors matters to the people who are considering buying a car accordi