2.1.2. Implication on Relationship Among FirmSize, Return, and β
We believe that the reason for higher return of small sized firm is that there are not enough information for the investor. For example, if the price of the stocks are the same and one company is well known, and the other is not known to the public, most of the people will prefer to buy the one that is known. To motivate people
Global segment ;
-During World War II
Sociocultural changes ;
-Health-conscious consumers
Opportunities ;
- cultivating
international markets
Opportunities ;
-Fast foods
& restaurants
Strengths
- Leader of the industry
- Bottler franchise network
Weaknesses
- Bottler Company relationship
- Continuing Bad News
Opportunities
- Introducing Vending Machine
-
높게 나타나는 현상 -PER효과의 해석: PER 자체가 체계적 위험인 β이외의 또 다른 위험지표가 되기 때문에 이러한 현상이 발생
1.2 규모효과(=size effect, small-firm effect, 1월효과)- 규모효과란?
소기업주식이 대기업주식보다 수익률이 지속적으로 높은 현상을 의미
이러한 현상은 주로 1월 초 2주 동안 발생
firm (for example, history with important past events, current trends, current strategies, strengths and weaknesses, or future business plans of each selected company).
And then, we are going to analysis Financial statement such as Common-size and Comparative analysis. Also we will analysis Firm performance measure, it will include market-based firm performance measures, accounting-based measure
firm
Coke: 3 countries in North America, 18 countries in Latin America, 34 countries in Erope, 30 countries in Eurasia, 40 countries in Africa and 11 countries in Asia.
Pepsi: 2 countries in North America, 24 countries in Latin America, 26 countries in Erope, 9 countries in Middle East, 3 countries in Africa and 11 countries in Asia.
- The size of the firm
Coke: Unit case volume : 23.7 bi