1.3 million people a year around the globe die from car accidents. 90% is caused by driver’s mistake such as drowsy driving, drunk driving, speeding, traffic violation and negligence. If a safe technology can drive instead of a person it can dramatically lower the number of fatalities. McKenzie forecasted that 90% of the car accidents caused by human errors will disappear in the era of Smart
service can communicate with numerous consumers more effectively than old fashioned 1:1 Q&A board. After SNS, consumer and company can take two-way communication. So consumer can treat company more friendly and closely. Company also shows their information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phon
Executive Summary
그렇다면, CRM은 고객들에게 A/S부문을 만족시키기 위해 어떻게 적용되어야 할까? 여기에서는 스마트 칩(카드)을 이용한 정보수집과 활용, 그리고 오프라인상의 통합된 정비서비스 제공자를 통해 A/S부문의 고객 만족을 이끌어내고 있다.
스마트 칩을 통해 고객들에게 A/S부문의 최강자
smart phone to
spread rapidly
*The establishing foundation.(communications network and payment system)
*High quality mobilephones are being released and Firms are being responsive to consumer demand.
1. Government has to support environment for service based smart phone
▶ Standardization and multi platform system to support diverse OS and improvement accessibility
▶ Loose
Good Service : Nordstrom
노드스트롬의 제 1규칙
"어떤 상황에서도 스스로 판단하되 고객에게
가장 좋다고 생각하는 것을 실행하십시오.
그 외의 규칙은 없습니다."
Nordstrom의 서비스 사례
한 여성 고객이 세일 기간이 끝난 후
자신이 눈여겨 왔던 고급 브랜드 바지를 구입하려고 방문했으나