Live life more enthusiastically
Try to find a new boy/girlfriend
Go drink/smoke
Lose oneself
Think/see funny stuffs
Meeting friends
You’re so exhausted now
So, YOU need to be loved
And YOU are deserve to be loved!
Let’s say, YOU are deserve to ANYTHING
Introduction
1. Definitions
a. Health behaviors: Health behaviors mean that all behaviors that affect one’s health. In this presentation, the behaviors are going to be segmented into eight types.
-Self-realization and personal relations: the stress from these affect one’s health.
-Different amount of exercising and the skill of stress management
-Different amount of relaxation and sleep
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
Identify the main social problems related to health care
youth
the elderly
the disabled
1. The youth
Extent of youth health care problem - Smoking
(표 생략)
Extent of youth health care problem - Smoking
In 2009, 27.4% of Korea's adolescents from middle school to high school have smoked cigarettes one or two puffs experience for lifetime.
1 of 3 boys and 1 of 5 girls have sm
3) Marketing strategy(4P Mix)
① Product:
• Indoor and outdoor tables separated into smoking and non-smoking areas
• Interior: Comfortable seats, Dim light which creates cozy atmosphere
Blanket service for women wearing skirts
Wide screen TV for sports TV shows or MTV
• Upgraded product quality by using domestic chicken which is fried in vegetable oil and organic food,