accounts for 70 percent of optical camera in Korea and Samsung camera has launched a ‘Smart Camera. Also, Sony and Olympus have launched mirror-less camera considering the shortcomings of DSLR:a matter of portability. Mirror-less camera market has a prospect of outstripping DSLR market sometime in the year 2015 as long as it keeps growing rapidly. Compact camera market around the world has been
Introduction of Lam Research Corporation
Our team, OB Larger, analyzed Lam Research Corporation. Lam Research Corporation is a major supplier of wafer fabrication equipment and services to the worldwide semiconductor industry. With corporate headquarters located in Fremont, California, the Company maintains a network of facilities throughout Asia, North America, and Europe to meet the complex
Introduction
The Hongkong and Shanghai Banking Corporation
Established in 1865 by Scottish trader
In 1992, after HSBC took over Midland bank
HSBC moved head office to London
HSBC holdings became major investment corporation
Diversification through acquisitions and partnerships
HSBC integrated securities and commerce finance with Investment banking
HSBC invested with Me
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
1. Superior product performance
2. Affordable compared to
competing products
3. Increased awareness
4. One-Stop Service
1. Traditional weak
2. Low popularity in
Korea market
1. Lexus is in a position to
consolidate its presence in
foreign markets
2. Special consumption tax cut