market for Groupon was Chicago, followed soon thereafter by Boston and New York City and Toronto. Now, Groupon serves more than 500 markets and 44 countries, including North America, Europe, Asia and South America.
The site provides deals for specific cities so that users can find a great deal near them. Groupon is aimed at the Internet-savvy, socialmedia set and uses large socialnetworking
1. Introduction
In recent years, as a socialnetworking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A socialnetworking service is a platform to build socialnetworks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).
Ⅰ. Background of Selecting Cannon
1. Marketanalysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
A social link model (Basic Model)
If you click an icon on a website of social commerce, web link of web content is automatically created. And then, that web link is copied on SocialNetwork of Customers of Internet
Social Web Model
commerce and socialnetwork are combined each other.
these things are shared with customer’s friends who visit a socialnetwork like facebook, twitter.
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of socialnetwork game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion