1) 기업의 사회적 책임이 요구되는 이유
Cone/Roper Corporate Citizen Study www.cornet.com/pages/pr_8.html
에 따르면 미국의 9.11 테러 이후, 기업의 사회적 역할 수행에 대한 대중의 지지가 증가하고 있다고 말하고 있다. 가격과 품질이 비슷한 경우 사회적 이슈에 대해 지지하는 기업의 브랜드로 전환하는 대중은 9
be the ultimate direct marketing medium. Blue-chip marketers such as Amazon.com, L.L.Bean, Office Depot... and others use it regularly, and with great success.
Given its targeting effectiveness and low costs, e-mail can be an outstanding marketing investment. According to the DMA, e-mail marketing produces a returnoninvestment 40 to 50percent higher than other forms of direct-marketing media.
returnon sales is the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested. Dividing 12,101,184,389 by 18,957,564,071, the result is 0.6. Rate of returnon common equity is 0.59. Lastly, dividend yield is the company's annual dividend payments divided by its market capitalization. The result is 0.00000007.
We calculated ratios
won
Grand Mart
Pork
120,000 won
Mineral Butcher
Drinks
98,000 won
Grand Mart
Other dishes
234,000 won
Table #4
for soft drinks so mart was selected considering transport and storage .
b)Expected returns
- Assumptions
calculate 1,500,000 won based on net income of investment
corresponding set of assumptions