information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phone maker. Consumers who use smart-phone had dissatisfaction to their smart-phone service like low-speed operation, limitation of using software and they exchange their opinion with SNS. So they acted group action for service improvement to maker
Social Loafing (사회적 태만)
: This appears to have a Western bias.
(이것은 서양의 편견으로 나타난다.)
: It’s consistent with individualistic cultures that dominated by self-interest.
(사리사욕에 의해 지배되는 개인주의적 문화와 관련 있다.)
Group Diversity (집단 다양성)
: Increased diversity leads to increased conflict.
(증
group goal achievement
On Group Interaction
High-status members are more assertive
Large status differences limit diversity of ideas and creativity
On Equity
If status is perceived to be inequitable, it will result in various forms of corrective behavior.
Social Loafing
The tendency for individuals to expend less effort when working collectively than when working individually
Ringel
group situations)
1) 사회적 촉진(social facilitation)
원래의 의미 : 다른 사람이 단순히 존재하는 것 때문에 수행이 향상되었다.
- Triplett (1898) : 자전거 경주에서 함께 달릴 때 더 빠르다는 것을 발견하였다.
낚시 줄 감기 실험 (coaction) : 여러 명이 돌릴 때 훨씬 속도가 빠르다.
- 동물들에게서도 발견 : 개
초기 가족의 교정적 재현(corrective recapitulation of the primary family group)
6) 사회화 기술의 발달(development of socializing techniques)
7) 모방 행동(imitative behavior)
8) 대인 관계 학습(interpersonal learning)
9) 집단 응집력(group cohesiveness)
10) 정화(catharsis)
11) 실존적 요인들(existential factors)
Ⅲ 결론
Ⅳ 참고문헌