2. 발전단계 특징 - 제공하는 기능, 기술을 중심으로
(1) SNS 1.0 – Cyworld
초창기 SNS에 해당하는 SNS 1.0은 오프라인에서의 관계를 온라인 상으로 옮겨 만남을 용이하게 함으로써 이미 알고 있던 사람들끼리의 관계를 유지하고 발전시키고자 하는 목적을 가졌다. 따라서, 이 세대에 해당하는 SNS들 또
draw interests from people
Conducting Survey
Posting the interview video clip
Inviting our fans to the “collecting used-phone campaign”
2. Offline activities
Asking classmates
to drop by our page
Participating in the
“collecting used-phone campaign”
Word-of-mouth advertising
on the road with QR code paper
Promoting in Daehakro street
holding Wall without E-waste picket
social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest,
by rai
media is chosen by intentions of producers and these images strengthen or dby int the predominant relationships betweeital ders pitreality. Therefore mass media play a pivotal role in customizing and socializing oppressive attitudes and thoughts.
In particular in case of a modern capitalistic society that is related to massive capital, advertisements need much money. Women usually got effect
-The Groupon launched in Korea on 14 May 2011
-Currently become the 4rd Largest social commerce site in Korea.
Active in advertising through traditional media
the company relies heavily on word of mouth via social networks
: Facebook and Twitter, and has blogs on Naver and Daum.
Globality
- Originally, Groupon is the first social commerce company in the world.