SocialProof)
※사회적 증거의 영향력을 최대화시키는 두 가지 상황
(1) 불확실한 상황
우리에게 주어진 상황이 애매모호하고 불확실성이 높으면 우리가 어떻게 행동하는 것이 올바른 것인지 쉽게 파악할 수 없게 된다. 이럴 때 우리는 다른 사람들의 행동을 보고 그대로 행동하는 경향이 매우 높다고 한
SocialProof (4) Reciprocity (5) Consistency
(6) Scarcity (7) Party Image (8) Emotion
후보자들이 실질적으로 자신의 선거유세에 위의 사회심리학적 개념을 어떻게 적용하였는지 서울시장후보인 오세훈 후보와 강금실 후보에 주목하여 조사하여 보았다.
2. 본론
(1) 권위 (Authority)
후보자들이 시민들을 대표
MyStarbucksIdea.com is an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience.
The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was c
1. Social Cause
Our social cause is ‘the drop of voter turnout’. It has been a serious problem because in the world of modern democracy, only voting is the practical way to speak our public voices and actually make a change in governance. However, voter turnout had been constantly declining year after year. This phenomenon is currently occurring worldwide, but we tried to concentrate only o
2. Experiment
2-1. Original IOR Experiment
This experiment was an imitation of Posner's original experiment. We used E-Prime to design this experiment. There were 10 participants who were university students and selected regardless of their sex.
Method
Figure 2.1.1 Basic paradigm (Posner, M. I. & Cohen, Y., 1984, Components of Visual Orienting)
The display shown was similar to the o