Response
On January 26, 2004, the U.S. Federal Trade Commission filed the first lawsuit against a suspected phisher who was a Californian teenager who allegedly created a webpage designed to look like the America Online website, and used it to steal credit card information
US 2005 : Anti-phishing Act of 2005 – although not implemented, under this law those who created fake web sites and s
Todays Logo
Three-parallel striped design
Became the “world mark” for Adidas products(1997)
Depicts the mountain, which is to point towards the
goals and challenges that lay ahead.
inspire, support and equip all athletes in the best possible way to help them achieve their optimal performance
helps consumers achieve their ‘impossible’ by encouragement and tailoring the
authentic, creative and new ways with the “Celebrate Originality” philosophy.
To address the needs of its diverse consumer groups and maximise business opportunities, Adidas Originals takes a two-tier strategy to brand and product marketing: Statement and Core. Statement product concepts aim to generate buzz and to keep the brand fresh and relevant. Core product concepts aim to generate sal
isolation, Deprivation oriented relationship, Hyper reflection
Set counseling goal
realize his existential state and the need of isolation.
overcome his past sufferings / admit himself being free and responsible for his life.
find authentic meanings in his life.
“I don’t want to approach people...
I just feel like to live in a remote area no people around.”
20세기 초 위대한 리더(great man)에 관한 이론은 특성이론(trait theories)로 발전되었다.
Trait : 한 개인의 능력, 동기 또는 행동의 패턴을 포함하는 일반적인 특성을 지칭한다.
20세기 중반까지 Trait 이론들은 리더는 다른 사람들과 구분되는 특성이 있다고 주장해 왔다.
20세기 중반 Ralph stogdill 이 그때까지