Diversification
The company's diversified business operations in domestic and international markets facilitate it to service wider customer base.
BLMN offers a diverse portfolio of restaurant concepts to cater its customer's needs.
The company operates its business under five restaurant concepts, Each of these concepts offers different dining experiences to the customers.
experience marketing and locally differentiated marketing process and strong distribution power in global markets have brought them a stout construction of their marketing capabilities.
c. Production : Applying 6 sigma innovation to the whole business sectors and construction of ERP system could lead AP’s decision process shorten. Specially, 6 sigma innovation in manufacturing line could le
consumer product experience
Nike + Sports Celebrities
Nike
-Leading brand in sports goods
Provides shoes for collaboration project
Sports Celebrities
- Stars is their respective sports
Implements “star” image into brands
Company that collaborates with stars is able to reflect that star’s image into their brand -> create positive brand image and increases brand awareness
Social-Cultural Change
- 외식 산업의 발전과 소비자 의식수준의 향상, 삶의 고급화에 대한 열망
- 디저트≠간단한 후식개념 → 중요한 식사문화
- 맛, 색채, 모양, 향기 등 오감만족을 향한 소비자들의 욕구
- 아이스크림의 고급화로 인한 선호계층의 확대
2) Economic Change
- 프리미엄 아이스크림
▶▷▷▷▷▷▷ 1. 시장 분석
통신 시장 포화상태 & 경쟁구조 치열
- 이동통신 인구가 전체 인구의 105%로 과포화 상태
- 2013년 LTE 가입자 2500만 명, 보급률 50%를 기록할 것으로 전망
성장하고 있는 알뜰폰 시장
▶▷▷▷▷▷▷ 1. 시장 분석
- 통신회사에서 통신망을 빌린 기업이 자체 브랜드를 가지