Introduction
China COSCO Holdings
company Ltd
- March 3, 2005
- A government-owned
& multinational enterprises
- The shipping and logistics businesses
- The fifth largest containership company
ST – Stands for ‘Special Treatment’ which concerns with specific companies that have 2 years continued loss. Also, ST can be a warning sign for those companies.
COSCO h
3G Market Share (Apr. 2008)
3G : The third generation of mobile phone standards and technology, superseding 2G allowing faster speed of data transaction.
SWOT Analysis
Problem Recognition
- SWOT Analysis
.
.
.
Solution①
Brand image Advertisement
Brand image advertisement launching
- Image oriented strategy
Solution②
Newly launched 3G service of LG Telecom
Current
Industrial Environment Analysis
Aggressive M&A
Intensive competition for
expanding market share
Efforts to increase export
Production of a World Car
Use of global marketing strategy
Current Trend
Indian Market Environment
Relaxation of international
trading laws
Booming market from newly
open economy
Resolving lack of
infrastructure is priority
Creating b
recently has tried to move to B2B business by developing printing solutions, producing color laser multifunctional printers.
To review, the current situation of Samsung Electronics is below;
Core competency on ① product design, ② technology on color laser printer
No. 2 in world color laser printer market by 15% M/S
But focused more on B2C business than B2B