strategy and kinds of released cellphone
for domestic smartphone release]
Agency
Main strategy
The number of released model(year)
SKT
- smartphone user goal: 2 million people
- smartphone's proportion: 40% of the total volume
- Android: more than 90% of the total volume
6(2009)→20(2010)
KT
- smartphone user goal: 1.8 million people
- expansion of line-up
- smartphone's proportion:
Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
1. SouthKorea's economic development process characteristics
South Korea South Korea tragedy of war, foreign intervention and the ruling class and the difficulties faced 1945 Throughout the 1960s, but the potential development of Korea's indigenous economic development plan since 1962, conducted through the enabling economic growth was. In this period of economic growth led by exports of pri
SouthKorea's first online game portal, and in 2001 changed its name to NHN, or Next Human Network. The combination of the country's number one search engine and number one game portal has allowed NHN to remain SouthKorea's largest Internet Company, with the top market capitalization among companies listed on KOSDAQ.
In the early days of Naver operation, there was a relative dearth of WebPages