What is Koreanmusic industry’s
current position on globalization?
article
A host of French fans of K-pop staged a protest at the Louvre Museum Square in Paris last Saturday, calling for more performances of SM Entertainment singers, including Girls’ Generation.
You-tube globalize Koreanmusic/ Entertainment firm using
The recent american pop trend is 'Retro'. The famous singers following this wave are Madonna, Christina Aguilera, and so forth. Park Jin-young, the CEO of the JYP entertainment, captured this point, and adapted to Koreanmusic market.
We divided the people who enjoy this music into two groups to find the reason why 'Retro' became popular in Korea.
Korean Wave
The Korean Wave refers to spread of South Korean Culture around the world.
Strengths
Unique charms of Korean celebrities
Refined music and fancy performance
Attractive characters and one-of-a-kind storytelling
Korean Wave ripple effect
Korean Wave has had a great ripple effect throughout the economy
The Korean wave is responsible for achieving over one bi
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting