costoperator in the airline industry.
Chapter 6
6.2. Discuss how your company has attempted to develop strategies to protect and strengthen its business model. If it operates in a mature industry, discuss how it has tried to manage industry competition.
When Ryanair entered the air-travel industry, there were many obstacles including the EU regulations related to air-space allowance
model become an advertisement market which is made by voluntary demands of netizen, so the territory of advertisement extend to all the websites of the world. By increasing exposure time of advertisements and automatizing, Adsense offers an opportunity for advertisements to be changed from waiting advertisements to advertisements that going to the space where the user's exist.
Generally Adsense
cost strategy in the global car industry.
From Product Differentiation
At the same time Toyota has differentiated its cars from those of rivals on the basis of superior design and quality. This superiority allows the company to charge a premium price for many of its popular models such as its luxury car ‘Lexus’. Also, as a part of it, Toyota has now gained a lead in product with the Toyo
space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment i
and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major broadcasting company, so abc led to transfo