had purchased almost 90% of its coffee at variable prices tied into the prevailing wholesale market price.
▶ In 2002, Dramatic shift to buying 74% of its coffee at outright fixed prices, with 31% being long term contracts.
②The introduction in 1999 of environmental preservation efforts focused on shade-grown coffee through an alliance with the nonprofit Conservation International.
Purity and Pollution
Contaminated
>>>>Segregation
“Untouchables” “Dalits” “Harijian”
“Scheduled Caste”
Affirmative Action – Reservation
No founder, No dogma, No absolute book
Philosophical Aspects ~ Shamanistic Folk Belief
Atheism, monotheism, polytheism
Mission Statement
Provide a great working environment and treat each other with dignity and respect
Embrace diversity as an essential component in the way we do business
Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee
Develop enthusiastically satisfied customers all of the time
Contribute positively to our communities
선진국을 중심으로 진행되어온 공업화 및 기술개발 노력이 1970년대 이후 전 세계적으로 확산되어 산업화, 도시화가 급속히 진전됨에 따라 자연생태계는 자정능력이 현저히 저하되고, 삶의 터전인 지구전체의 환경이 급속히 악화되어 오존층의 파괴는 인체에 해로운 자외선을 여과시키는 기능을 상실