Ⅰ.Background information
1) Define the business area
사회적 기업이란 사회적 목적을 우선적으로 추구 하면서 영업 활동을 수행하는 기업 및 조직이다. 따라서 사회적 기업은 사회적 가치창출과 경제적 가치창출의 기능을 동시에 수행하고 있다. 취약 계층(저소득자, 고령자, 장애인, 성매매 피해자, 장기실업자,
Areas of Business Passenger, Cargo, Aerospace, Catering, Hotel & In-Flight Sales
Fleet 124(As of Mar.31.2009
Route Domestic 13cities
International 38 countries 103 cities
Total 39 countries 118 cities
2. Business Structure
Business Review (As of 2008)
Types of business Business sectors Revenue Share
Air Transportation Passenger, Cargo, Maintenance service, Training service, building l
Card, Lotte Card, KB Bank, KEB, Samsung Card, Shinhan Card, Woori Bank.
And we can recognize companies more specific as follow.
A profession Card Company – Bank Business (BC Card, Hana SK Card, Shinhan Card)
A profession Card Company – Enterprise Business (Hyundai Card, Lotte Card, Samsung Card)
Combining the management of Bank – City Bank, KB Bank, KEB, Woori Bank
Both Cerebral Deep White Matters
2. R/O Chronic Mastoiditis of Both Ears.
Brain CT(2004-07-05)
1. Small or Lacunar Acute Infarcions on Both Cerebral Deep White Matter areas, without Interval Change evidence
P/H
#1
1. TA
2. Trauma
#2
#3
F/H
none of specific
S/H
흡연여부
o
흡연량
1갑/1일
흡연기간
음주여부
o
음주량
막걸리1병/1일
음주기간
area as change their target and strategy
Specific Ways To Improve
: PROMOTIONS / ADVERTISING / SNS
Levi's will maintain a pricing policy
and will avoid discount promotions.To keep brand loyalty.
They need to promotion which can attract the attention of consumers
except discount promotion.
Target :
Women 10 to 30 interested in the diet
Levi’s healthy beauty contest
They