1. Introduction
Nowadays, business surroundings are getting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry
2-(1). Decision Tree Analysis Algorithm(Methodology)
Three method of tree algorithms
CH
I. Introduction
Nowadays, the economic change, high degree of competition, and the risk of businesses are getting severe. So we have to remember the importance of a marketing strategy to achieve superiority of the business administration. An efficient marketing strategy comes from marketing planning, execution, and control based on precise marketing informations.
Therefore, the marketing inform
1. 스포츠 소비
(1) 스포츠 소비자 - 스포슈머 (Sport + Consumer)
스포츠를 관전하거나 직접 참여해 활동하며, 정보 탐색 등을 통해 트렌드 변화를 이루는 집단을 일컫는다. 월드컵 등 대형 스포츠 이벤트와 ‘주5일제근무’의 영향으로 스포슈머가 새로운 소비 집단으로 급부상하고 있다.
(2) 스포츠 소비자