sports marketing relationships. It encourages the players and spectators to participate in sports events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new products, and foster its brand image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world.
between Callie’s mother and head of cheerleader’s father
the opposition to Callie’s participation on the squad because of the safety factor.
Callie was never hurt during her cheerleading
School superintendent’s decision:
“All students may participate in any activity to the extent that they are capable.
One of our paramount concerns is always the safety of the student.”
Sports Korea
1) Sport Industry – definition
Sport industry is the manufacturing of sport related goods, services, and ideas through the combination of sport activities with business, mass media, and politics. Unlike sport, which emphasizes participation of both players and spectators, sport industry aims at maximizing its economic profits and social effects. To achieve these goals,
sports • Want various programs
• Can participate in a 1 week course.
• Need water every 15~30 minutes
Adolescent
(13 to 18) • Able to choose leisure activities by oneself
• Able to participate in trekking with others • Can divide into group programs and
individual programs
• Prefer participating with friends
Youth
(19 to 35) • Enjoys fr