INTERNATIONAL PIZZA HOUSE IN BRAZIL
1990년 비오는 가을날 오후에, 페르난도 실바는 브라질의 IPH로 편지 쓰는 것을 준비했다. 페르난도는 브라질의 최남단 리오 그란데 설에 있는 IP프랜차이즈를 소유하고 있는 Maxxi Food사의 총지배인이었다. 편지를 쓰는 페르난도의 목적은 IPH의 마케팅전략에 개선을 제안하는
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of social media sites create a social platform where people from all around the world can interact freely. With social media, the wor
Ⅰ Concept History and Background
ⅰ Description of the product or service
We will make and sell a meal at the restaurant. It will be product. What we have difference from others is menu. We is going to sell only health food such as fruit, salad, protein things.
we will serve breakfast, brunch and lunch for people who don't have time to prepare their meal, and deliver at home, workplac
Our main target segment will be foreigners living in Korea. We will be providing the main dish for the foreigners. The estimated price will be $8 for each bibimbap. By selling one bibimbap we are hoping to get $4 revenue. Our main customer “foreigners” will be visiting our restaurants frequently because our product is unique. They will not be too sensitive to the price. Since there are less t
1.4 Hands-on MIS Projects
Management Decision Problems
Question 1.
☞회사소개
Snyders of Handover 과자나 천연 유기농 과자를 판매하는 회사, 전 세계에 50여 개의 지사가 존재함
☞문제점
① 회사에서는 매월 마지막 주에 재무 데이터 수집과 보고를 위해 Spreadsheet를 이용한다.그런데 50여 개의 지사의 데이터를 일일