Motive로서의 동기 개념 : 개인의 행동을 어떤 목적을 위하여 일정한 방향으로 작동시키는 내적 심리상태(inner state)를 뜻한다.
② Motivation의 동기 개념 : 개인의 행동이 실제로 작동되는 과정 또는 작동되도록 유도 내지 기도하는 과정을 의미한다.
♠ 동기부여
조직목표를 달성하기 위해 구성원들의
state of tension caused by
disequilibrium from an ideal or desired stated
Inconsistency with Attitudes
New information is consistent with previously
acquired knowledge or attitudes
- We Motivated to process messages that are moderately
inconsistent with our existing knowledge or attitudes
Less Motivated
Motivation also affects
how we process information and make decisi
motivation very well through the manager-employee relationship. Closely viewed, Southwest keeps track of subordinates, and tries to provide what is best for the employees. That is also the reason why Southwest Airline states that over 87 percent of employees are in the work union. Southwest has never had a strike, and now that the network carriers have whacked away at salaries and benefits, South
and make their nice body of shape. If the Nike ads had made long time ago when people struggle with their daily food, I wouldn’t have succeeded in the market.
4. Motivation
What we learned motivation in the class is defines as “an inner state of arousal.” With aroused energy to achieving a goal. Consumer can be motivated by watching Nike ad. It can be several ways to people
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b