of being employed
- As beginners who start to earn income in society, they have powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
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of increasing economical status caused by participation of women in public affairs. Also, change of an eating habit and purchasing ofyoung people power are parts of the environment.
Second, economically, consumers tend to choose premium ice-cream which has high quality and good according to increasing of their income. And, the domestic ice-cream market has been expanded because an influx of f
young men. This kind of concept has been prevalent ever since game industry prospered. However, the concept is changing and the changes were made by a company: Nintendo. With its powerful characters such as Super Mario, Link from the Legend of Zelda, Nintendo was the most famous and popular game company until early 2000. However the dominant status of the firm was put in peril when 3D games becam
of the Labor Law happened. The law enforced companies to upgrade the contract worker’s job status to permanent when he or she had worked at the workplace for more than two years. Her employer decided to lay her off as the two year deadline was approaching instead of giving her a permanent job. Kim’s story is nothing new among young Korean jobseekers. These cases for young people are not an in
foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion to Portugal
1989 Expansion in New York of the America