and Microsoft
-Maps
-browse places, plan trips, save locations
-Ovi Maps Player API for developers
-a response for Google Maps
-Store
-applications, games, movies, etc.
-for content developers Nokia offers 70% revenue
-a response for Apple App Store
-Music
-unlimited downloads by ”Comes With Music”
-a response for Apple iTunes
-Calendar & contacts
-Sharing photos and
has emerged as an unparalleled name that is virtually interchangeable with the word coffee. Starbucks is now a multinational company with over 12,000 stores worldwide and a goal to reach 40,000. Schultz says Starbucks is not in the coffee business but, rather, in the people business, and that its success is attributed to the successful creation of an emotional connection with the consumer.
and so on, we arranged the present situation of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beer's past, present and future strategies.
Third, to see purchase behaviorand satisfaction of consumers, we had a survey method.
Finally, through these study process, we would
Consumers frequently change shoes
Low level of awareness
No idea about Walking shoes
1. Coupon Strategy
Getting People In The Door : Driving Trial
Getting People Back In The Door : Enforcing Behavior
Up-Sell : Consumers Seek Value
Cross-Sell : Consumers Want More and Better
Distribution: In-Store Point of Sale Handout Coupons ;
Direct Mailer/Flyer/N
store, or something like that.This is information search step.
And Then, 은주 compares with some different products according to her important criteria. She thinks what is strength and what is weakness about each different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision