strategy increasing sales to current market segments without changing the product
Market development is a growth strategy that identifies and develops new market segments for current products
Market segmentation is the division of a market into distinct groups of buyers who have distinct needs, characteristics, or behavior, and who might require separate products or marketing mixes
Market se
Ⅰ. 의사소통능력의 정의
의사소통능력의 정의는 크게 세 가지 접근 방식에 따라 약간씩 달리하고 있다. 심리언어학적(psycholinguistic) 전통에 근거한 접근에서는 정보를 주고받을 수 있는 능력인 communicative competence라 하고 있으며, 사회언어학자들은 ‘topic, place, interlocuter` 등의 사회언어학적(sociolinguisti
1. 외국인 직접투자란?
외국인 직접투자(foreign direct investment : FDI)는 기업의 목표인 이익과 성장을 전제로 투자기업이 외국의 투자대상 기업에 대한 경영지배 또는 경영 참여를 목적으로 유형의 경영자원인 자본뿐만 아니라, 무형의 경영자원인 기술․특허․상표권․경영 또는 마케팅 Know-How 등 기업의
Strategy
What to do and How to do-4 Basic strategy-
1) Make the basic the best-the best quality of service, atmosphere, beverage and photo
2) Continue on&on marketing-Various events ex)Planing seasonal event projcets , Event a 'confession day' so a boy or girl confess his or her love to the beloved, Wearing animation custumes..etc..
3) Make royal customers-use discount coupon and V.I.P coupo
Ⅰ. Introduction
We("When Photo Meets Coffee...) provide customers with a new place where they can take picture and at the same time, enjoy coffee or tea time. So customers can take fancy pictures which will make them look like stars and also have comfortable time just like when they were in a wonderful cafe. It is a new concept of a fusion cafe- Photo meets Cafe-(the name of our photo-cafe).