market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and describe our company’s market strategy. After that, we will predict future prospects of our company.
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
Ⅰ. 서론
세계 2차 대전이 끝나고 세계는 양분화 되었다. 소위 냉전시대의 도래라고 말을 한다. 한쪽은 소련을 중심으로 하는 공산주의 국가와 다른 한쪽은 미국을 중심으로 하는 자본주의 국가이다.
특히 2 차 대전이 끝나고 유럽의 반은 공산국으로 나머지 반은 자본주의 국가가 되었다. 이런 냉
trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can satisfy objects of individual and organization.
*Philip Kotler
Marketing is the process of obtaining some values which is corresponded with firm’s efforts of creating some merits for customer
Korean economy is highly dependent on export and
it occupies more
60 percent on Korea’s GDP
▪ Finance product
▪ Contract between a bank and a company
▪ Derivative to avoid certain danger of
change under floating exchange rate system
The government has decided to link
the value to another currency or
to some valuable commodity like gold
Do not ch