Market analysis
Customer analysis
- Target : 20~40 generations who needs meeting room, studying place or seminar room.
Behavior segmentation
- Students : Sensitive at price → Lower food price.
- Office worker : Less sensitive at price, Sensitive at convenience & facilitation. →Give best at interior.
- Substitute places (Library, Starbucks, Caffe Bene etc) → Pre
students’ perspective - potential employees who have little or no work experience- and the companies’ perspective- those who represent the reality of jobs.
First, to figure out the students’ perception on job characteristics, especially the job satisfaction factors, we conducted surveys. Second, to figure out the companies’ perspective, the reality, we interviewed three office workers fr
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
나는 스페인 남부의 Estepona라는 공동체에서 자랐다.내가 16살이었던 어느 날 아침,아버지는 내가 Mijas라는 18 마일의 거리의 멀리 떨어진 마을에 차를 통해 자신을 대려가는것을 허락했는데, 그 마을 주변의 창고에서 차를 서비스받는다는 조건하에서였다.운전을 이제 막 배웠음에도 차를 사용할수 있는
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under