subject
1) STP
(1) Segmentation
Considering size of the market , Crossfit has a problem that its market, which is consist of mania base, is too small to make profits. So it needs to make larger market adding popular factors to solve this problem. Therefore we want to find segments that Crossfit could appeal, considering Crossfit's strengths got by SWOT analysis.
① enjoy exercise(or
하나로 적당한 강도의 운동 조절이 추천된다
선행연구에서는 운동 후 저혈압 (post-exercise hypotension: PEH)의 근간을 이루는 결정적인 기전을 밝혀내지 못했지만 주로 혈관 저항이 감소 된 것으로 나타났다고 하며 구조적 운동에 의한 고혈압 및 정상 혈압의 혈압 강하는 선행연구들에 의해보고 된 바있다
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
. 점진적으로 운동강도, 운동시간, 운동빈도를 증가시켜 나가야 운동의 효과를 얻을 수 있다. 다시 말하면 운동부하 검사를 통해서 최대 운동 능력을 측정한 후, 그 결과에 따라 운동형태(exercise type), 운동강도(exercise intensity), 운동시간(exercise duration), 운동빈도(exercise frequency)를 정하는 것을 말한다.
The first month (Stage of muscle Adjustment)
– Development of basic muscular power
The second month ( Stage of muscle development)
– Formation of muscle after one month of exercise
The third month ( Stage of muscle maturity)
– Development of more muscle
For 3 months : Low-intensity aerobic exercise