Case problems
What were the goals of the campaign? What was the motivation behind the idea?
How successful has the campaign been? Evaluate the success of the campaign against its goals set above?
What should BMW and McDowell do for an encore? Which option should he pick?
The reason for choosing Smoothie King as our marketing case
30 May 08, on the Mae-kyung news paper, we could read the successful story about Smoothie King Korea. There are about 600 stores around the world(33 in Korea) and smoothie king korea has 3 stores in top 10 revenue stores, include the No. 1(the Myung-dong store). The Korea firm, CEO Kim, Sung-Wan, imported the brand from America in 20
Case study
1. 시스코가 잠재적인 인수대상 조직을 평가하는 기준은 무엇인가? 또한 그렇게 평가하는 근본적인 이유는?
Case study
2. 시스코의 조직구조는 인수기업과의 통합을 어떻게 촉진시키는가?
Case study
3. 시스코의 인적자원정책들은 인수기업과의 통합을 어떻게 촉진시키는가?
successful, meeting up what boys wanted for girl group. From then on were there BOA, Dong-Bang-Shin-Ki, Girl’s Generation and others, who were successful also outside of Korea, such as Japan and other Asias. Thanks to those success stories, SM entertainment holds the largest records market share in Korea.
As the case of H.O.T. and SES shows, SM entertainment is competent in discerning the cu
Specialty store retailer of Private label
Apparel
Characteristics
VM(visual merchandising) strategy
Fast fashion
Small Batch planning & flexible production
Speed
Characteristics
Maker type
Vertical Integrated system
Catch what customer need
Decreasing distribution cost
Effectiveness
Huge Capital