of free domestic and overseas travelerswant to make reservation by themselves. In response to such trend, KTO creat-ed BENIKEA to prvide high-quality services to domestic and overseas travelers at reasonable prices, invigorate the mid-low priced tourist hotel business in Korea, and help bulid up the competitiveness of the domestic tour industry through the improvement of accommodation facilities.
of 18%. However, it is well below the rates of competitors, such as Hong Kong (33.8%) and Changi (30%). As a solution to this problem, we suggest that IIAC start targeting the Low Cost Carriers market.
i. Targeting Low Cost Carriers
Low Cost Carrier (LCC)
Low Cost Carriers, which adopts a business model opposite to the traditional Full Service Airlines (FSA), are airlines that provi
of products are higher than expected, even price is expensive for buyers.
Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. Nike started selling sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.
T
Facilities Cleaning & Care
Fire Protection
Food Supplies & Services
Insulation for Apparel (Thinsulate™)
Library Systems
Occupational Health & Environmental Safety
Personal Safety
Reflective Material (Scotchlite™)
Track & Trace Solutions
Traffic Safety Systems
Window Safety
Transportation Industry
Aerospace
Automotive
Marine
Specialty Vehicle
Traffic Safet
business, media, and politics cooperate on the basis of interdependence. Companies such as Nike, Adidas, Puma and etc. are doing businesses in the industry.
Adapted from wikipedia
2) Business situation
(1) The industry (US & Korea)
US, the well-known sports country, sport industry of the nation has over $300 billion scale(2002). Including sport goods, facilities, and other sport-related bus