Involving Suppliers in
New Product Development
INTRO
기술의 급속한 발전과 제품수명의 단축, 그리고 시장의 세계화는 신제품개발에 새로운 판도를 불러일으켰다. 치열한 경쟁상황 속에서 서플라이어의 역할은 갈수록 증가하고 있다. 서플라이어는 비용, 품질, 기술, 그리고 적기에 신제품을 출시하는 능력 등
2.2 INTERNAL ANALYSIS - Corporate Value-Chain (primary activitiesPrimary Activities)
2.2.1 INBOUND LOGISTICS
Rigorous Suppliers Selecting And Local Purchasing
In purchasing aspect, Nokia completely controls the quality through rigorous suppliers selecting. All of Nokia mobile phone manufacturing bases in worldwide use of Nokia’s global purchasing system and CQTM, which is global organizat
Manufacturing IKEA Style
In recent history many companies tried to streamline their operations by closing plants and outsourcing production. IKEA has thrived because it took a different approach. As the company's territory expanded worldwide, their network of suppliers and manufacturers grew with it, with IKEA sourcing local materials whenever possible.
There are currently 1,220 suppliers in 5
2. Internal Analysis
Overview
If we see the sequential chain in the value creation process, there are three major participants with some of intermediaries among them. So for the internal analysis, we will see how products would be conveyed to customers from suppliers and investigate each activity of the participants.
The first player dealing with the products are suppliers, and they delive
Supplier Power
Fortunately for Apple the iPhone is more than the sum of its parts. Arguably, the parts themselves are not that interesting as they are readily available from a number of sources and alternatives exist for most of the parts. What gives the iPhone its appeal is really the software that brings all these parts together and allows the user to interact with the phone in a compelling wa