1996 Bill Clinton "Surgeon"
1996년 클린턴의 대통령 후보 재출마 당시 사용한 광고.
"Positive-negative 혼합 형태"의 광고를 사용
즉각적인 감정적 반응 유도
ex.-1996대선 캠페인 민주당 측 Bob Dole
-객관적 수치와 사실을 자막화
2000 Bush “Really”( 2000. 9.1)
공격광고 (부시 앨고어)
유머 소구
1. 건강의 보전
・ 개인의 발전, 행복한 가정, 새로운 사회건설, 부강한 국가 형성을 위한 조건
⇨ 국민 개개인의 건강
・ 국가와 민족의 장래를 짊어질 대학생 시기에의 올바른 건강 지식을 통한 건강 증진에 노력을 기울여야 함
・ 건강의 보전을 위해 필요한 것 : 적절한 시간 배분과
surgeon. Duval.
Dr Peter Duval. Top brain man in the country.
Ever hear of him?
- Im rusty on surgeons. Whos the girl?
- Cora Peterson, his technical assistant.
- Youll be joining Duval and the others.
- What can I do? Except pass out.
Mike?
Yes, Alan.
Meet Grant.
Dr Michaels, chief of the medical section.
- Glad to have you with us.
- I wish I knew why.
Tell him where he fits in.
Ive got a few t
(V.O.): Richard...
DR. ROBERTS, a large surgeon, pulls Kimble over to a group of surgeons gathered around a bar. Smoking cigars.
ROBERTS: Cancun. Nat just talked everybody into it...
A hospital equipment rep, NAT, is buying drinks.
KIMBLE: So, whats the deal? If the hospital buys ten new -
NAT: No, no, no, no strings attached, Dr. Kimble. Industrial Hospital Supply has no ulterior motives.
SURGEON
WHO OPERATES ON HER
AND SAVES HER LIFE.
IFI SAVE HER LIFE,
OLSEN.IF.
YOU WANTED TO SEE ME,
DR. BRANDON?
AH, YES, MICHAEL.
THIS OPERATION THAT
YOURE ABOUT TO PERFORM,
I FEEL,
IS VERY ILL-ADVISED.
NO SURGEON SHOULD EVER
OPERATE ON A PATIENT
THAT HE HAS PERSONALLY
INJURED.
IT WOULD MAKE HIM
TOO EMOTIONALLY INVOLVED.
DONT YOU THINK
IM AWARE OF THAT?
BUT THERES ONLY ONE
OTHER PERSON ID TRUST
T