Importance of study
One of the most common yet most significant errors a marketing manager can make is neglecting the importance of research and survey. However, very often, people consider their hypotheses to be accurate without testing them on the actual customer base, failing to appeal the right message, or to target the right customer base. This research will, therefore, try to identify the
messages and 5. Go one step further and surprise the waiting crowd . As for image positioning, the former CEO Steve Jobs have contributed greatly. When Jobs made a surprise telephone appearance at Apple’s fourth quarter earnings call three months ago, the stock immediately jumped more than 12% in after-hours trading . Out of the financial sector it is still doing great; it is the 2009’s mos
호평에도 불구, 2등 브랜드 이미지
노트북을 애용하는 대학생 소비자
노트북 구매동기 및 노트북 속성에 관련한
means-end chain 은 어떻게 구성되는가?
노트북을 구매하고자 했던 동기는 무엇입니까?
구매하실 때 어떤 요소들을 고려하셨나요?
고려한 요소들이 당신에게 어떠한 benefit을 제공하나
[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE