of the Korea’s “bluesumer” in 2007 by Korea National Statistical Office. In these days, according to business world, an industry for ‘breakfast’ has developed from 100 billion wonin 2000 to a trillion, which has multiplied ten times. By the influence of westernizationinlife, many people eat bread and coffee for their breakfast or nothing. A market for breakfast targets those who do n
Solution and directionof policy [3/6]
Whether know that Jeju has highest degree of long life
76.1% people don’t know that Jeju is long life island
How to make long life brand?
Make long life village
Hold long life festival
Research and develop long life foods and goods
Make tourist attraction about long life
Advertise long life brand
Operate long life clinic
Make long life souven
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
Ⅰ. Intro
1. The purpose of Studies
Our purpose of this study is find why Wal-mart, even though they are one of the biggest retail stores in the world, had failed in entering the Korean market. We felt especially qualified to researching this project (study) because we could have a chance to match our class studies which we’ve studi
in their advertising such as "Kim Hye Su" ,"Ahn Jeong Hwan".
- Mart business department (core of new circulation)
This department is recently established to conquer the mass market in 2000. This department is trying to produce its products as lower price, higher quality based on the customer's life style.
- Special sales business department (the leader of niche market)
This depa