sustainable development inside the management area, and TBL concepts to the management.
2. Environmental Management
2. 1 Why Environmental Management?
Humanity was able to meet the rapid economic growth, resulting in prosperous life after the appearance of the industrial revolution and modernism paradigm. However this kind of approach is causing serious problems to be solved or to be eva
Sustainable Competitive Advantage)
Needs에 바탕을 둔 Value 혁신 - 가치를 평가하는 4가지 수준
• MARKETING Trends 변천과정
→ Production Selling
만들면 팔리는 시대 (수요>공급)
제품 중심적 조직 운영/생산성 향상 → 수익창출
1950~1960년대의 설탕,검정고무신, Ford의 Model T
→ Quality Mass Marketing
경쟁시대 (수요=
새로운 공급망 설계 및 IT 기반의 최적 시스템 구축
화주와 물류기업간의 파트너십 강화
글로벌 가시성 확보 및 토탈물류서비스 제공
고부가가치 물류서비스 제공
물류서비스가 수송, 보관을 비롯한 조립, 가공 등으로 확대
Global Economy의 증대
전세계 지역으로의 물자 공급망 확대
새로운
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
2.0 Situation Analysis
Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. The marketing also help the company g