value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of quality beverage brands that antici
values Siemens is aiming at, which are responsibility, excellent, and innovative. ‘Responsibility’ is committing to ethical and responsible actions. ‘Excellent’ is achieving high performance and excellent results. ‘Innovative’ is being innovated to create sustainable value.
2) 3 Strategies
There are 3 strategies of Siemens answering to questions what, where and how.
¨ç W
sustainability of their packaging. To facilitate reducing packaging in its supply chain, Wal-Mart established a Packaging Sustainable Value Network (SVN) to integrate the packaging scorecard in different markets. In the U.S., Wal-Mart partnered with a paper and packaging company, Pratt Industries to make its private label deli pizza boxes out of recycled cardboard. Using recycled cardboard saved
Sustainable Competitive Advantage)
Needs에 바탕을 둔 Value 혁신 - 가치를 평가하는 4가지 수준
• MARKETING Trends 변천과정
→ Production Selling
만들면 팔리는 시대 (수요>공급)
제품 중심적 조직 운영/생산성 향상 → 수익창출
1950~1960년대의 설탕,검정고무신, Ford의 Model T
→ Quality Mass Marketing
경쟁시대 (수요=
lead time short. Thus, it means information technology, communications infrastructure, distribution management, and design and product development are all important.
Strategy 4: IT strategy
Zara is using IT technology to integrate its value chain, making it possible to respond to changes flexibly so that eventually it can be harmonized with current highly competitive supply chain system.