1.1 Company Background
The Hyundai Engineering and Construction Company was first founded by Chung Ju-Yung. And the establishment of Hyundai Motor Company took place a couple of decades later in 1964. In the early phase of the company’s development, it relied heavily on skilled labor forces and technologies in other advanced countries for automobile production. Hyundai Motor Company (hereina
effect on its driving distance, manufacturers tried to develop technologies that can increase distance. Yet, due to problems derived from golf field capacities and excessive reliance on equipments, USGA and R&A decided to restrict by limiting club sizes and weights. Because of these regulations on clubface design, firms that suffered in differentiating clubface started to find other ways of diffe
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Advantages: quickly written, sent, and stored; low cost for distribution
(장점: 빨리 쓰고 보내고 저장이 가능; 낮은 비용)
Disadvantages: Messages are easily and commonly misinterpreted
(메시지는 쉽게 흔히 왜곡)
Not appropriate for sending negative messages
(부정적 메시지를 보내는 것은 부적절)
- GDP per capital : Korea
In 1981, Korea's GDP per capital was about $ 10,000 but it increased continuously. It's already over the $ 20.000 and it is predicted that Korea would keep grow in the future.
- Major industry : Korea
The value of the Agriculture sector accounted for 3% of GDP. The agriculture sector of Korea was mainly based on crop production, animal husbandry,