1) Meaning of consumption in the specific context
At the beginning of the film, the main character went to the hospital to inquire about the plastic surgery, saying that "I just want to live like a normal person even one day, not because of the vanity ". and it was the most important reason for doing the plastic surgery which she thought important and invaluable consumption for her. the real
Consumption for pleasure: Karaoke
- One way to enjoy 세경’s one day vacation at the karaoke suggested by 정음
People consume for different type of reasons to fulfill different type of needs. There are functional needs, symbolic needs, and hedonic needs. In this scene, 세경 and 정음 consume karaoke for hedonic needs or for pleasure. Also, while people consume things, ideas, or servic
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.
1. Background
Jazz Age – enjoyment, and commercialism for the poverished.
Conspicuous consumption – by economic prosperity and rapid
development in scientific technology.
The National Prohibition Act (1920-1933)
Icon of American Dream, self-made man.
Portrait of those seeking for wealth and religious freedom.
Very poor at
About McDonald’s
1955 McDonald’s Corporation is created
1959 The 100th McDonald’s open in Chicago.
1961 Hamburger University opens in Elk Grove, near Chicago
1965 McDonald’s Corporation goes public.
1982 Entered into Yugoslavia – First Communist country
1988 Entered into S.Korea
1990 Entered into Moscow Russia
1992 Entered into Beijing Chiina –