Identification
Identification is equally relevant to
the formation of one’s identity
The core of an identity is the categorization of the self
People tend to identify themselves with someone with same sex
- The differences between other sex
- The similarities of things in the same sex
People imitate not one specific behaviors of a person but want to be or feel to be a person
④ Export part
- Since July 2008, Renault Samsung recorded maximum month export performance.
This year from January to October, Samsung recorded 218,543 unit total performance and shown 49.7% increased compared to last total performance, 146,023 unit.
In particular, this year's October export performance was unit 12,592 that increased 59.2% compare to last year's same month and recorded maxim
2. Market Analysis
1) Market Share
Graph of Market Share of Card
In Korea there are a lot of Card brands but we decided to show five representative Card brands including Shinhan card which are the main brands in the Card market.
As you see in the Graph, Shinhan Card is remaining the first place in the market share but the percentage of the market share is declining slowly.
2
1. Korea's biggest, global top-5 credit card company.
2. Sponsored by Shinhan Financial Group.
3. Shinhan Card was established in 1990
4. Introduced the technology of sending virtual one-time card number in Visa's 3-D Secure first in the world for its costomers' security.
The new Shinhan Card has started as the number 1 credit card agent in Asia
The core-keyword of Sinhan finance group
analysis
- Considering characters of retail banking
industry
- Reducing internal cost and customization
through CSCM
- Easing the legislation of banking industry
(Cross-selling)
Referrals became important
Introduction of CSCM
- Changes in scheduling.
Corrective action procedure
- Importance of progressive positive approach
verbal commen