program services, blocking some program services from the distribution networks of vertically integrated cable system operators. Chipty, Tasneem, 2001(June)
Vertical integration of dominant player
Cheating behaviors
-> Satellite TV was foreclosed from terrestrial media contents
And, it lessened the competition in the input broadcasting market
In addition, it is harmful to Social welfare
program before, after, and in the middle of the program. When a broadcasting company produces a program, it considers who is going to watch it. Advertisers should schedule advertisements before, after, and in the middle of the program that their targeted consumers might want to watch in order to expose the product. The reason why people find advertisements boring is that they think those advertis
programs
because they try to get more audiences on their
own programs, so they don't take news report
as a value but focus on some interesting to see
and just report dramatic material.
“CUlTIVATION OF FEAR”
Audiences of violent content tend to think
that the real world where they live is more
unsafe and mean.
“IMITATION”
Imitation as a influence of TV violent
Program Provider)
고유 채널을 가지고, 프로그램을 제작하여 SO에 공급.
전송 망 사업자(NO : Network Operator)
독점사업권을 가지고, 각 가정까지 케이블망을 깔고 관리.
전송망 사업자로서 가장 중요한 위치를 차지하며 투자비가 많이 듬.
KT와 파워콤(한국전력에서 NO사업이 분사) 2개 회사가 전송망 사업자
Broadcaster)
기술적으로 볼 때, 향후 몇 년 동안에는 스트리밍TV가 기존 방송의 품질을 따라잡기 어려울 것이다. 따라서 개방형 플랫폼인 인터넷상에서의 스트리밍은 방송사에게는 보완적 서비스로서 프로모션 기능을 하는 것이 바람직하다. 예를 들어 프로그램 하이라이트나 '다시보기' 등의 양방향적