The joyful and cheerful programs make more positive effects to
the following ads than sad and gloomy programs.
Hypothesis 1
If the main character of the program and
the main model of next ads are same,
the effects of ads could be changed.
Hypothesis 2
If the same person appear both the program and
commercial, preference of the products and brands
will be changed accord
Bush, George Herbert Walker
1924년 메사추세츠주 밀턴 출생
예일대 재학중 뇌격기 조종사로 종군
1948년 예일대 경제학부 졸업
1953,4년 자파타 석유회사 창설
자파타 원양회사 창설,이사장 부임
1959년 공화당 입당
1966년 텍사스주 하원의원 당선
1974~75년 국무성 베이징 연락사무소장
1976~77년 CIA국장
1980,8
Ⅰ. Introduction
1. White soup ramen
There was a big hit in Ramen industry in 2011. So many people tried to eat white ramen. Market portion of white ramen was so large. Especially 꼬꼬면 was a number one brand in ramen industry for some months.
This big hit came from TV program 남자의 자격. There was a ramen contest in this program. 꼬꼬면 took first place in this contest. Most pa
Cable TV broadcasting has sustainly grown since it operated there are 14.2milliion member. Like this, it is firmly located in fee-charging
Multi channel service now.
As increasing the number of members, the ads costs is sharply increasing.
The size of ads market reached about 700billion won.
There are two main reason the demand for cable TV ad is growing dramatically
1.It is possible t
1) 제품전략
① 맛의 차별화
달콤한 맛의 일본계 라면과 담백한 맛의 제품이 주류를 이루고 있던 중국
시장에, 신라면 특유의 `매운맛'으로 제품을 차별화 할 수 있었다.
② 현지생산을 통한 비용절감
농심은 현지 생산법인을 설립하고, 중국의 값싼 원자재와 현지의 값싼 노동력을 이용하여, 원