market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak, bushman bread & sweet potato
Targeted women in their 20s~30s
Outstanding service
본문내용
. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
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General Education
There are a number of primary and high schools in the local area, many of which are educating the children of our staff. These schools are inadequately funded and require ongoing support.
Many of the children are orphaned and are inadequately cared for in terms of food and clothing; or are from very poor homes that cannot afford to pay school fees. The projects with which we h
Localization
Localization can also be divided in to two groups which are marketing program and marketing process. The Localization in marketing program is programs such as product design, product positioning, brand name, packaging, selling price and customer service are done accordance to the condition of market so that it can be fit into the ambience of local market. Meanwhile the localization
Targeting
Hotel Kukje is targeting Japan tourists continuously with a travel package. If they make them feel comfortable and affordable, they want to revisit this hotel again whether they visit with a travel package or not.
With this solution, by setting the older generations exciting nightlife and local customers as the second target, Hotel Kukje is positioning them and make them accept th