the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules
technology and innovation is the only core competency that can be sustained.
To be a successful market leader, we suggest Hyundai should implement two different strategies in strong and weak segments. The bottom-line belief is that Hyundai should focus on innovation. In the strong segments (i.e., small-sized, mid-sized, and SUV), they should focus on enlarging the capacity in the short run, a
technology is evolving, different types of competitions emerged – not only based on Internet platform, but also via cell phone or other devices. The competitive substitutes are transforming with technical innovation. This might be a huge threat to eBay once they become true rivals as eBay haven’t performed any innovation yet. Also the traditional competitors begin to invest for innovation
Innovation)이론의 관점이 적용되고 있다. 이 이론에서는 채택 혹은 수용에 중요한 확산의 속성을 상대적 이점, 적합성, 복잡성, 시험가능성, 가시성 등을 언급하고 있는데, 정보기술을 확산의 하나로 볼 때, 상대적 이점은 인지된 유용성을, 복잡성은 인지된 이용의 용이성과 반대의 개념으로 제시하고 있
-The boom of technology
3. The Virgin brand & Entrepreneur & Culture
-Brand values for money, quality, service, innovation, competitiveness and fun
-The CEO’s characteristic & culture
4. Finance performance
The Virgin Group has no consolidated accounts for the Group.
Sell the right to use the Virgin’s brand name
The Virgin Group holds about 49% or 50% of the whole share