About SK Telecom
for PRIDE
by PROFESSIONAL
trough BREAKTROUTHT
With INITIATIVE
SK Telecom is poised to lead the creation of innovative mobile lifestyle with expertise in the telecommunications industry.
Current state of Telecommunication industry
How does SK Telecom maintain their customer efficiently?
Segment Marketing
Analyzing the customer's data based on database
1. What is Convergence?
Digital convergence is mainly driven by the TIME industries (Telecommunication, IT/Internet, Media and Entertainment) and provides new, innovative solutions to consumers and business users. Based on digital technologies and digitized content it encompasses converged devices (such as smartphones, laptops, internet enabled entertainment devices and set top boxes), converged
Industry Analysis
Telecommunication Industry is capital intensive, complex industry and changes vary rapidly
General Characteristics
1. Capital-intensive industry
Large scale of Communications network & Distribution channel needed
2. Complex industry
Complex industry between Service & Product
3. Rapidly changing industry
Service spread rapidly
Rapid evolution of technology
economic situation affect the telecommunication industry?
Is telecommunication service a necessity or a normal good?
Telecommunication service belongs to a necessity.
It means that the current and future bad economic situation will have a negative effect on the industry but not as bad as on other industries.
The domestic demand is expected to be a 5~10% increase next year.
Mobile telecommunications industry
An industry with 5.6 billion customers with
Growth driven by increasing global demand
For data services and rising mobile
Penetration in emerging markets
The mobile industry generates around US $900 billion of annual revenue and accounts for around 1.5% of world GDP.
There are 5.6 billion mobile customers which is equivalent to around 80% of the w