Analysis
* Company: Dong-A Pharm.
* Company Mission: The greatest value is life, and the prospect of improving people's lives is the motive for everything we do. For more than 70 years Dong-A has poured its energies into helping people live healthier and happier, based on our belief that life is precious, and nature is
the source of all life.
* Company Vision: Dong-A will advance into globa
of the distribution center in Arteixo and their factories in Coruna.
Internal Analysis: Zara’s Value Chain
If we look deeper into Zara’s business process, we can draw a value chain that consists with five steps of business activities. They are research and design, inbound logistics, manufacturing, outbound logistics, marketing and sales.
The first step of the process is its researc
frequency also play a role in the airline industry. An airline with a strong brand name and incentives can often lure a customer even if its prices are higher.
ㆍThreat of Suppliers. Since there are mainly two suppliers, Boeing and Airbus, the power of suppliers is quite big. But the threat is not that high in terms of vertical integration. In other words, you probably won't see suppliers star
Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo is at the 9th place followed by Playtex, world leading tampon. Tempo has 3 kinds- junior, regula