base and foundation to penetrate the market. However, China was a delicious food for them. China is the most populated country in the world. 1.3 billion People are living there. Let’s assume that one person out of ten people owns a car. Then 52 million tires are needed. But in real situation in China, more than one person owns a car out of ten. Therefore, China can be called as the largest mark
of the merge. In the main subject, we deal with analysis of the Ministry of Land, Transport and Maritime Affairs, strengths, shortcomings and possible solutions in the perspectives of motivation, value(effectiveness) and culture. The strengths and shortcomings are based on ongoing problems and issues provided our interviewee working in the Ministry of Land, Transport and Maritime Affairs.
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer